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The aim of Knowmore.org is to raise awareness of corporate abuse, and to serve as a catalyst for direct action against corporate power.

Ethical Consumerism is an important movement toward corporate reform, through which individuals recognize their own role in systems of oppression, and take personal steps toward resistance and  positive change.

However, the problem of unchecked corporate power is systemic and goes far beyond the scope of any single boycot or campaign.

Once you've seen enough of Knowmore's data and familiarized yourself with our Issues section, check out our Direct Action page to get involved!

Direct Action

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Direct action is a form of political activism which seeks immediate remedy for perceived ills, as opposed to indirect actions such as electing representatives who promise to provide remedy at some later date.

Direct action can include such activities as boycotts, strikes, workplace occupations, sabotage, sit-ins, squatting, revolutionary/guerrilla warfare, demonstrations, vandalism or graffiti. Direct actions are often (but not always) a form of civil disobedience and thus oftentimes violate criminal law. For example vandalism is illegal, while demonstrations are usually not illegal in most constitutional democracies. Less confrontational forms of this definition of direct action include establishing radical social centers and performing street theatre.

Utilizing resources within their power, direct action participants aim to either:

  • obstruct another political agent or political organization from performing some practice to which the activists object; or,
  • solve problems major societal institutions (businesses, governments, powerful churches or establishment unions) are not addressing.

Some direct action participants engage in "indirect actions" (voting in elections, targeted boycotts) as part of larger campaigns.

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